by Steve Grossman | Feb 28, 2012 | Blog, Marketing, The Industry
By definition, your fans, customers, fellow musicians, club owners, supporters, or other people are known as your market and therefore your words,equipment, interactions, relationships, appearance, attitude, work, mannerisms, integrity, passions, interactions, self-respect, and playing are by definition, your marketing.
by Steve Grossman | Feb 13, 2012 | Blog, Marketing, The Industry
Many businesses struggle because of a failure to develop great customer experiences at their touch points and the same is true for musicians. So today, I want to give you a tool I was introduced to by Tabetha Taylor when I was a Product Manager: The Customer...
by Steve Grossman | Feb 10, 2012 | Blog, Career, The Industry
If you think you’re terrible at remembering names, it’s only because you’ve never learned how. And yes, you can learn how.
by Steve Grossman | Feb 2, 2012 | Blog, Career, The Industry
Since money buys things like food, shelter, equipment, and clothing, I therefore recommend you know how to use it. Here are some basic money terms and insights:
by Steve Grossman | Jan 29, 2012 | Blog, Marketing, The Industry
Make sure that any and all touch points between you and your customers fully and clearly represent you, your talents and the career you want because careers are built one touch point at a time. Here’s how.
by Steve Grossman | Jan 26, 2012 | Blog, The Industry
Everyone of us – including you – has one of four distinct personality styles that dictate how we think, act, relate, and communicate. Here’s why that matters to your music career.