by Steve Grossman | Jun 10, 2008 | Blog, Career, Marketing, The Industry
Logic + Emotion brings us a simple little graphic to get what it takes to build our brand through our heads. Check out Stairway to Brand Heaven & Hell. It’ll take two seconds unless you print it out and stick it on your wall. Which is what I’m...
by Steve Grossman | Jun 7, 2008 | Blog, Career, Marketing, The Industry
Just passing this along. I suspect there’s some good stuff in it. If nothing else, it’s always good to get multiple perspectives.
by Steve Grossman | Jun 6, 2008 | Blog, The Industry
I could do without the language, but I agree with this post about where Social Media is heading. It’ll be cool when it’s a reality.
by Steve Grossman | Jun 4, 2008 | Blog, Career, Marketing, The Industry
I don’t know much about it, but Tunecore came to my attention today and it looks like a viable tool for artists. They seem to be a distributer of sorts, one that has the arrangements in place to get your music up on iTunes, Amazon, etc., while allowing you to...
by Steve Grossman | May 29, 2008 | Blog, Career, Marketing, The Industry
Acquiring new customers/clients is costly in both time and money. It is less expensive and more beneficial to keep your current clients happy and Yuwanda Black has written a post describing how.In “How to Get More Work from Existing Clients” at Freelance...
by Steve Grossman | May 27, 2008 | Blog, Career, Marketing, The Industry
Ian at Fistfulayen has an idea-full post written to the head of EMI, Guy Hands. In it, he describes a powerful version of a “record label.” A useful and relevant version that would actually DO something for artists in the music industry. The...
