Using Your USP
I finished up last week with a post encouraging you “to think about your USP” or, Unique Selling Proposition. Now I’d like to cover why. For You Defining your USP is first and foremost about you. The process of focusing on the three words –...Your USP
I ended an earlier post with a quick description of USP, or Unique Selling Proposition, and I want to explain the details and why they matter for you. Wikipedia says that a USP “is a marketing concept that was first proposed as a theory to explain a pattern...My Simple Rules of Marketing
The following was originally posted on stevegrossmanonline.com on March 24, 2011. It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed. I say this because I believe: Marketing is more than a message It’s...Confidence
As I mentioned in my last post, I’m taking the Dale Carnegie Sales Advantage course. An unexpected benefit of the course has been the time spent thinking about how to talk about my upcoming book. It’s not that I haven’t been doing it for years, but...Confidence, Humility and Stupidity
There’s a fine line between confidence and stupidity, and what it is might surprise you.
