Innovate Your Way To Music Career Success
If you to stand out while building a long-term music career, heed the words of Peter Drucker when he said, “A business enterprise has two basic functions: marketing and innovation.” Here’s how to this well.
How to Have a Life and Succeed in Music
One of the biggest musician challenges I see again and again is how to have a proper work/live balance. The fact that you love playing music can get you into serious trouble if you don’t recognize and plan for non-musical things like hobbies, exercise, relationships and eating. Here’s how.
In Music You’re Never NOT Marketing
By definition, your fans, customers, fellow musicians, club owners, supporters, or other people are known as your market and therefore your words,equipment, interactions, relationships, appearance, attitude, work, mannerisms, integrity, passions, interactions, self-respect, and playing are by definition, your marketing.
WIIFM Radio and Your Music Career
Whether your customers are fans, producers or other musicians, they often complicate your life because they do odd and unpredictable things. If you are basing your life and music career on them – which you are – it’s important to know what they want.
How to Succeed by Great Customer Experiences
Many businesses struggle because of a failure to develop great customer experiences at their touch points and the same is true for musicians. So today, I want to give you a tool I was introduced to by Tabetha Taylor when I was a Product Manager: The Customer...