by Steve Grossman | Jun 10, 2008 | Blog, Career, Marketing, The Industry
Logic + Emotion brings us a simple little graphic to get what it takes to build our brand through our heads. Check out Stairway to Brand Heaven & Hell. It’ll take two seconds unless you print it out and stick it on your wall. Which is what I’m...
by Steve Grossman | Jun 7, 2008 | Blog, Career, Marketing, The Industry
Just passing this along. I suspect there’s some good stuff in it. If nothing else, it’s always good to get multiple perspectives.
by Steve Grossman | Jun 6, 2008 | Blog, The Industry
I could do without the language, but I agree with this post about where Social Media is heading. It’ll be cool when it’s a reality.
by Steve Grossman | Jun 4, 2008 | Blog, Career, Marketing, The Industry
I don’t know much about it, but Tunecore came to my attention today and it looks like a viable tool for artists. They seem to be a distributer of sorts, one that has the arrangements in place to get your music up on iTunes, Amazon, etc., while allowing you to...
by Steve Grossman | May 30, 2008 | Blog, Career, Marketing
Don’t say can’t, ask how can I? What do I mean? Well, check out this story about a band called The Get Out Clause that used the United Kingdom to make their video. Really. The used eighty CCTV (security) cameras, requested the footage and edited together a...
by Steve Grossman | May 29, 2008 | Blog, Career, Marketing, The Industry
Acquiring new customers/clients is costly in both time and money. It is less expensive and more beneficial to keep your current clients happy and Yuwanda Black has written a post describing how.In “How to Get More Work from Existing Clients” at Freelance...
