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Your USP

I ended an earlier post with a quick description of USP, or Unique Selling Proposition, and I want to explain the details and why they matter for you. Wikipedia says that a USP “is a marketing concept that was first proposed as a theory to explain a pattern...

My Simple Rules of Marketing

The following was originally posted on stevegrossmanonline.com on March 24, 2011. It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed. I say this because I believe: Marketing is more than a message It’s...

Three Kinds of People

When it comes to the topic of building a successful career and life, there are three kinds of people you’ll meet: those that can help you, those that can hurt you, and those that don’t matter. And while it’s true that this is a simple concept in...

Confidence

As I mentioned in my last post, I’m taking the Dale Carnegie Sales Advantage course. An unexpected benefit of the course has been the time spent thinking about how to talk about my upcoming book. It’s not that I haven’t been doing it for years, but...

Sales!

I’ve had the honor of attending a Dale Carnegie course called Sales Advantage the past several weeks. It’s an 8 Week course considered to be one of the best of it’s kind and I can tell you it is. I jumped at the chance to participate because...