by Steve Grossman | Jun 29, 2011 | Blog, Marketing
In my post entitled Marketing as Strategy, I talked about the value of thinking about marketing instead of strategy because marketing is always customer focused. As I said: “…everything in marketing revolves around “the group of consumers or organizations...
by Steve Grossman | Jun 28, 2011 | Blog, The Industry
On the heels of several posts of my own on the subject of Marketing, Michael Hyatt wrote two insights-full posts on the subject that I had to pass along. Both are written to authors, but every last word applies to musicians or anyone pursuing a career in the arts....
by Steve Grossman | Jun 19, 2011 | Blog, Marketing
If there’s one constant you’ll find on this blog, it’s a return to the topic of Marketing over and over. There are two primary reasons why I continue to, and always will, write about marketing (and the related topic: sales). It’s Everything:...
by Steve Grossman | Jun 17, 2011 | Blog, The Industry
I’m thrilled to announce the official release of Why I FAILED in the Music Business and How NOT to Follow in my Footsteps! If you’re a musician, entertainer/artist, or know someone who is, order your copy today. Here’s an excerpt from the...
by Steve Grossman | Jun 17, 2011 | Blog, Marketing, The Industry
In a recent post about Marketing, I wrote: “It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed.” But isn’t planning and working from a strategy important too? Good question. Strategy...
by Steve Grossman | Jun 13, 2011 | Blog, Marketing, The Industry
I finished up last week with a post encouraging you “to think about your USP” or, Unique Selling Proposition. Now I’d like to cover why. For You Defining your USP is first and foremost about you. The process of focusing on the three words –...
