by Steve Grossman | Jun 12, 2008 | Blog, Career, Marketing, The Industry
“In today’s globalised, digitised music industry, record companies may be on the run, but the enterprising individual artist has never had it so good.” That’s the quote beginning Robert Plummer’s story on BBC News about Ahmed...
by Steve Grossman | Jun 11, 2008 | Blog, Career, Marketing, The Industry
Check out Dominic Basulto’s slide deck on four business trends:(1) Social Data (2) Micro-Payments for Online Social Experiences(3) Content Mashups(4) “Live” experiences (that really aren’t “live”)What’s interesting to me is...
by Steve Grossman | Jun 10, 2008 | Blog, Career, Marketing, The Industry
Logic + Emotion brings us a simple little graphic to get what it takes to build our brand through our heads. Check out Stairway to Brand Heaven & Hell. It’ll take two seconds unless you print it out and stick it on your wall. Which is what I’m...
by Steve Grossman | Jun 7, 2008 | Blog, Career, Marketing, The Industry
Just passing this along. I suspect there’s some good stuff in it. If nothing else, it’s always good to get multiple perspectives.
by Steve Grossman | Jun 4, 2008 | Blog, Career, Marketing, The Industry
I don’t know much about it, but Tunecore came to my attention today and it looks like a viable tool for artists. They seem to be a distributer of sorts, one that has the arrangements in place to get your music up on iTunes, Amazon, etc., while allowing you to...
by Steve Grossman | May 30, 2008 | Blog, Career, Marketing
Don’t say can’t, ask how can I? What do I mean? Well, check out this story about a band called The Get Out Clause that used the United Kingdom to make their video. Really. The used eighty CCTV (security) cameras, requested the footage and edited together a...
