by Steve Grossman | Jul 8, 2008 | Blog, Marketing
I’m somewhat encouraged by EMI’s continued path of bringing in non-music people to lead their change. Guy Hands is intent on bringing in people who understand consumer marketing. A quote from Leoni-Sceti jumped out at me though: “Creating brands and...
by Steve Grossman | Jul 3, 2008 | Blog, Marketing, The Industry
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by Steve Grossman | Jun 30, 2008 | Blog, Marketing
by Steve Grossman | Jun 22, 2008 | Blog, Marketing
My thanks to TechCrunch for the heads up about former GM of Yahoo Music, Ian Rogers’ launch of Topspin. From Topspin’s about page:”Our mission: To provide artists the tools they need to build successful businesses. Topspin is a media technology...
by Steve Grossman | Jun 13, 2008 | Blog, Career, Marketing, The Industry
In the past two days, I’ve come across four articles about giving away digital content for free. Most are, somewhat understandably, bemoaning the idea. This post quotes Esther Dyson as saying “that the ease with which digital content can be copied and...
