Your USP
I ended an earlier post with a quick description of USP, or Unique Selling Proposition, and I want to explain the details and why they matter for you. Wikipedia says that a USP “is a marketing concept that was first proposed as a theory to explain a pattern...Sales!
I’ve had the honor of attending a Dale Carnegie course called Sales Advantage the past several weeks. It’s an 8 Week course considered to be one of the best of it’s kind and I can tell you it is. I jumped at the chance to participate because...Don’t Wear Yourself Out
Don’t wear yourself out trying to be perfect or flawless. It’s a waste of time.
TV is About Stuff, the Internet is About Us
Marketing & Strategy Innovation Blog has a post about “The impact of the internet on customer behaviour.” It presents further discussion about recent studies showing the internet to be twice as influential as TV and eight times as much as print media....Radiohead and Video 2.0
At the risk of appearing to pandering to my son and his band, I’m encouraging you to check out this post from Mashable. Radiohead has released a pure data, you can play with it and create your own, video for House of Cards. Only it isn’t the video for the...