by Steve Grossman | Jul 27, 2011 | Blog, Marketing, The Industry
Interested in learning more about how NOT to follow in my footsteps? Sign-up for my interactive, Master Classes beginning this September in Nashville and the surrounding areas. Each limited seating class will feature hands on, in-depth training on the “real world”...
by Steve Grossman | Jul 8, 2011 | Blog, Marketing
In my last post, I highlighted The Music Consumer’s Dilemma using a comment from The Family Records’ Wesley Verhoeve where he says: “The music consumer doesn’t have a problem right now, merely an imperfect product.” It’s Not Their Problem There...
by Steve Grossman | Jun 30, 2011 | Blog, Marketing, The Industry
Music Industry Blog writer Mark Mulligan recently posted the right question when he asked “Can The Music Industry Afford Pandora to be the Shape of the Future?” Here’s a quote (thanks to John Pisciotta for the link): “The future of music...
by Steve Grossman | Jun 29, 2011 | Blog, Marketing
In my post entitled Marketing as Strategy, I talked about the value of thinking about marketing instead of strategy because marketing is always customer focused. As I said: “…everything in marketing revolves around “the group of consumers or organizations...
by Steve Grossman | Jun 19, 2011 | Blog, Marketing
If there’s one constant you’ll find on this blog, it’s a return to the topic of Marketing over and over. There are two primary reasons why I continue to, and always will, write about marketing (and the related topic: sales). It’s Everything:...
by Steve Grossman | Jun 17, 2011 | Blog, Marketing, The Industry
In a recent post about Marketing, I wrote: “It’s my opinion that Marketing is the most important thing a company or an individual needs to do in order to succeed.” But isn’t planning and working from a strategy important too? Good question. Strategy...
