by Steve Grossman | Jun 30, 2006 | Blog, Marketing
If there’s one thing I passionately believe about the music business it’s that it’s radically changing every day. The old business model is simply unsustainable in our interconnected, global world, and new models are coming and going at lightning...
by Steve Grossman | Jun 28, 2006 | Blog, Marketing
Once again, Seth has another great point for you musicians. Succeeding in the music business is not about being the best. I know that sounds like heresy because of the hours and hours you’ve spent honing your craft. However, as I wrote on the subject of talent,...
by Steve Grossman | Jun 28, 2006 | Blog, Marketing
“Success is not a result of spontaneous combustion; you have to set yourself on fire” Neil Peart, drummer-“Rush”
by Steve Grossman | Apr 19, 2006 | Blog, Marketing
Came across something of interest here. JS Logan recommends “repositioning” if what you’re doing isn’t working. Of course, that’s more difficult in music when the product is you, but there’s still some good advice: 2. Change...
by Steve Grossman | Jun 25, 2004 | Blog, Marketing
Since I’m now in corporate America, I read many business magazines and attend training sessions and seminars. Through an article first, and then through a day class, I was introduced to the concept of You, Inc. It’s a concept that says in the ever changing...
