by Steve Grossman | Sep 4, 2006 | Blog, Marketing
You are never NOT communicating. A couple of weeks ago, I wrote about the importance of your words. That post was specifically about conversations, but today I want to talk about the bigger picture, and discuss branding. There are plenty of definitions all over the...
by Steve Grossman | Aug 15, 2006 | Blog, Marketing
What are you saying when you talk about yourself? When you talk about what you do? Are you saying anything worth hearing? More importantly, are you saying anything worth acting upon? Words matter. And if you’ve been able to get the attention of someone important...
by Steve Grossman | Jul 30, 2006 | Blog, Marketing
There’s a complex theory about word of mouth talked about over at Daily Fix that I’ll try to simplify here: WOM = O x U x S(C) – told you it was complex. Stick with me though, because it’s kinda cool and since word of mouth is the most potent...
by Steve Grossman | Jul 30, 2006 | Blog, Marketing
Every industry has overused words. Words that are so common that they don’t mean what they used to mean or have simply come to mean nothing at all. Avoid these words, especially if you’re talking about yourself. Over at Business Week, I read about five...
by Steve Grossman | Jul 25, 2006 | Blog, Marketing
The internet is spawning hundreds of new ways to make money every day and you can be a part of it. All you need is an alertness and an openness to change. Ever heard of iStockphoto? It’s a website full of amateur, and some professional, photographs available for...
by Steve Grossman | Jul 17, 2006 | Blog, Marketing
Here’s an interesting post about the proliferation of additional stuff you can market in the digital age. “When Robbie Williams’ last album was released three years ago there were 10 bits of content: the album package itself, a few singles, and...
