by Steve Grossman | Dec 28, 2006 | Blog, Marketing
The title of this post might strike you as odd, but I mean it quite literally. Customer (from Wikipedia): “someone who makes use of or receives the products or services of an individual or organization. The word historically derives from “custom,”...
by Steve Grossman | Dec 23, 2006 | Blog, Marketing
As I mentioned here, I always hated networking. I simply hate to brag about myself and would much rather skip anything remotely resembling self-promotion. Which explains why I’m writing a blog from the perspective of a failed musician… Whether you’re...
by Steve Grossman | Dec 15, 2006 | Blog, Marketing
I’d like to thank Bruce Wallace for the following quote: “It’s not who you know, it’s who knows you” It’s the best statement about networking I’ve ever heard. Networking is NOT about meeting people, networking is about people...
by Steve Grossman | Nov 10, 2006 | Blog, Marketing
This decidely British article talks about the career determining force of the over30 woman. Here’s a quote about this group, called Supermarket Woman or MP-She, and it’s effect on the top 20 music charts:“Every one of the top 20 scores highly with women...
by Steve Grossman | Oct 20, 2006 | Blog, Career, Marketing
In my Don’t Be Cheap post, I talked about how charging higher fees is one way to stand out among the competition. David Maister has posted about another concept to think about, and just like raising fees, I considered doing this when I was a musician, I was just...
by Steve Grossman | Sep 22, 2006 | Blog, Marketing
“Prior to the Web, bands that didn’t have a major label behind them couldn’t hope to get national or global attention.” So starts a recent post from Web Ink Now decribing yet another example of how the music business is increasingly fractured...
