by Steve Grossman | Feb 20, 2007 | Blog, Marketing
From a most unusal source – a story about Ivy League Marketing Education for Free – I’ve found inspiration for musicians. From MIT to UC Berkeley to Yale, posting entire syllabuses and class notes is all the rage. And this begs the question: Why...
by Steve Grossman | Feb 19, 2007 | Blog, Marketing
Here’s what I’ve been talking about folks. It’s a new and awesomely-opportunity-filled day.Go read. Go imagine.
by Steve Grossman | Feb 15, 2007 | Blog, Marketing
By nature, we are all rather impatient people and we want to see the fruits of our labor instantly. We want to send an e-mail and get an instant reply. Play a great gig and have the phone ring off the hook. Release a CD and sell 10,000, 250,000 or a 1,000,000 copies...
by Steve Grossman | Feb 4, 2007 | Blog, Marketing
I’ve been purposely spending a lot of time on MySpace lately building a community of friends and spreading the word about this blog. I’ve looked at literally thousands of MySpace Artist sites and regular sites listing information about the singer, writer,...
by Steve Grossman | Feb 2, 2007 | Blog, Marketing
I just got a blogging introduction to Louise Setara, a UK artist who is playing a series of shows in people’s living rooms. “What counts is being passionate enough to perform, without amplification, in someone’s living room to a tiny audience for no...
by Steve Grossman | Jan 7, 2007 | Blog, Marketing
As I’ve alluded to again and again, if I had to pinpoint the #1 reason I failed in the music business, it would be my aversion to networking. So I always like to pass along info to help anyone out there like me. And here’s the latest, an all encompassing...
