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Craft an Elevator Music Pitch

When internet business was booming many years ago, it was close to impossible to get appointments with venture capitalists. The only chance a lot of folks ever got was being fortunate enough to ride up in an elevator with someone important. Between the time the doors...

Giving Away Your Music

Thanks to Bob Baker for bringing Cory Doctorow’s online bio to our attention in a post entitled “Giving Away Your Art: The Surprising Truth.” Cory writes books that he sells. He also gives them away for free online. Here’s why: “I believe...

How To Reach Millions of Music Fans

With the death of the big music company all but complete, you may be wondering how in the world you’ll reach the millions of fans you need to succeed. Fast Company has some ideas and I’ve added my thoughts on local versions to start your thinking: Link up...

Are You A Rocker or a Jazzer?

In “Are You a Jazz Marketer,” Nedra Weinreich brings us insight into building long term success by comparing the differences between “Rock Stars” and “Jazz Musicians.” By comparing the flash in the pan rising and falling of rock...

A Warning About Firing

Seth is correct about the following caveat to my earlier post on firing your customers. Simply put: you can’t fire any customer if you’re so bad you need them. You’ve got to be GREAT at meeting the needs of all your customers before you can be this...