by Steve Grossman | Sep 19, 2007 | Blog, Career, Marketing, The Industry
Earlier in the week, in a post about music as a service, I wrote about the rapidly approaching era of always on, ubiquitous internet connectivity. I talked about the fact that it’s not about the technology though, it’s about the platform that the...
by Steve Grossman | Sep 17, 2007 | Blog, Career, Marketing, The Industry
Reading through my auto industry feeds this morning I found a story about service, connections and community. Hmmm, sound familiar to this morning’s post?In Make Used Cars a Service Not a Commodity, EJ could just as easily be writing about the music industry...
by Steve Grossman | Sep 17, 2007 | Blog, Career, Marketing, The Industry
There’s lots of news today about the launch of SpiralFrog, an ad driven music download site. Seems logical to me – just like radio. We’ll see how it goes and what’s next…Powered by ScribeFire.
by Steve Grossman | Sep 14, 2007 | Blog, Career, Marketing
CNET is reporting on Prince’s attempt to “reclaim the Internet” through tracking and suits focused on illegal use of his content. I’m torn on this whole topic personally, but what’s most telling to me is the absolute anger and frustration...
by Steve Grossman | Aug 20, 2007 | Blog, Career, Marketing, The Industry
Today’s word of the day is indulgence. As in this quote from Jones Soda CEO Peter van Stolk: “Our strategy is to be a treat. Our marketing campaign is ‘Drink less soda, just better soda.’ We’re the first to admit that we are an indulgence and if you’re going to...
by Steve Grossman | Aug 20, 2007 | Blog, Career, Marketing, The Industry
This is a complete post from John Dodds entitled “Pitching Your Price”: “The cake stall In Borough Market was laden with goodies and my eyes were drawn to the succulent chocolate brownies – and then to the price. £1.50. Not cheap. But wait...
