by Steve Grossman | Nov 3, 2012 | Blog, Marketing
I spoke to a group of college music majors this past week and it got me thinking about this question. So dear musician, if I could say only one thing to you about succeeding in music, here’s what I’d say.
by Steve Grossman | Oct 11, 2012 | Blog, Marketing
When I was a full time musician I’d tell people, “I’m a drummer.” It’s a major reason I didn’t succeed and it’s no different for you.
by Steve Grossman | Aug 15, 2012 | Blog, Marketing
Every business has something it offers to the public. But people don’t buy products and services, they buy results. Likewise, people don’t buy music, they buy experiences.
by Steve Grossman | Aug 1, 2012 | Blog, Marketing
If you want to make it in music, it’s not enough to talk about what you do. You have to talk to the right people too.
by Steve Grossman | Jul 31, 2012 | Blog, Marketing
Learn more about the How to Get Noticed, Heard and Hired in Music workshop scheduled for the evening (CST) of Aug. 7th.
by Steve Grossman | May 23, 2012 | Blog, Marketing
You’ve heard, “you have to sell out to make it in music.” It’s a lie. The problem with selling out is it makes you someone you’re not so you can get the wrong work.