I’ve sworn off linking to posts on sites that I encourage you to read, but this one is simply to significant not to. So, go read this if you’re at all serious about understanding and pursuing a career in today’s entertainment industry:
Terry McBride at Berklee | Future Of Music
A small teaser:
“As music returns to its emotional and social roots, McBride predicts a rapid change as we move from what he calls the “Digital 1.0” era into the “Digital 2.0” era where the accessibility of music and social media has grown legs and is now traveling with us on the train and down the street in the form of smartphones such as the iPhone”
Enjoy.
