I’m somewhat encouraged by EMI’s continued path of bringing in non-music people to lead their change. Guy Hands is intent on bringing in people who understand consumer marketing.
A quote from Leoni-Sceti jumped out at me though: “Creating brands and the values associated with those brands will be a possible value adder I could bring to this industry”
“A possible value adder I could bring…” doesn’t exactly exude confidence.
While your contemplating whether he’s hedging his bets against failure, examine the words you use. Do you talk ‘like you’re kinda sure you might be an okay’ musician, artist, person, whatever? Or do you confidently state the reasons you’re the right person for the job?
Which way will get you what you want?
