Today’s word of the day is indulgence. As in this quote from Jones Soda CEO Peter van Stolk:
“Our strategy is to be a treat. Our marketing campaign is ‘Drink less
soda, just better soda.’ We’re the first to admit that we are an
indulgence and if you’re going to indulge then you should have the best
available. We think we have that—the best packaging, best product, best
taste, best ingredients, best in class,”
I urge you, beg you and plead with you to go read this entire article.
If you’re in a hurry, the highlights are here.
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