With the death of the big music company all but complete, you may be wondering how in the world you’ll reach the millions of fans you need to succeed. Fast Company has some ideas and I’ve added my thoughts on local versions to start your thinking:
- Link up with Starbucks. If that seems out of reach, is there a local store with lots of traffic that could be a good fit?
- Get your music into video games. Electronic Arts is looking and it worked for Johnny Lives! Anything in your community that needs music behind it? Local sports, events, stores, sports complexes?
- How ’bout automobiles? The article’s about Scion, but surely your music is perfect for ONE of the brands or models. Why not talk to local dealerships? Not cars? What else might be a good fit?
- Hallmark Cards. Perhaps you could work with a local florist, card shop, or….
- Sell something and sell yourself. “Josh Rabinowitz, 43, wants to turn music created for an ad into a hit song.” Sounds like a good idea to me…
Joint Ventures like this are common in business – they always have been and always will. Find the right one for you, and you’ll get where you want to be together.
