One of the best ways to connect with fans, and make a lot of money, is to sell your wares at your shows. Even if the venue takes a percentage – and they will – it is still lucrative. In fact, most major shows and tours fail to break even through ticket sales, but the difference is MORE than made up for through sales of souvenirs.
And I highly recommend you get involved in this process. The articles that I wrote about yesterday mentioned in passing that one artist sells 4 times as much stuff when they visit with their fans after the show. My experience with the Gibson/Miller Band supports that fact. We always spent time with folks after the show and it built a passionate following and a good bit of cash in the bank. This means that music has ALWAYS been about conversations and interactions, their just moving online and getting a tad bit more personal.
But, there’s a problem and Discrevolt is the solution.
Though it’s true that people will be T-shirts, hats and keychains, the main thing they want is your music! And it’s likely that more and more of your fans are buying less and less CD’s. But up until now, selling them a CD at your show was the only option.
Discrevolt solves this problem through plastic download cards. Designed by you, these cards can be redeemed for downloads of your music off the the Discrevolt site.
As this article from Springwise says, “The start-up describes its download cards as a cross between a gift
card, a backstage pass and a baseball trading card. They’re designed to
be collectible items, attachable to lanyards or backpacks or rear-view
mirrors. The fact that artists design their own artwork, and often make
cards in limited runs, adds to the appeal.”
What could be better?
Here’s the link to Discrevolt.
