I found inspiration for you today from this post from Two Hat Marketing.
“Don’t study your competition for new ideas. Study people and organizations outside your daily world and steal their ideas.”
These words hit me two ways: First, I am all about looking to the world of business – for principles, skills, knowledge, mentors, etc. – and stealing everything you can. That business world is FULL of stuff that most musicians will never know about or apply.
Second, don’t just study other bands/artists for inspiration. Look at what Google’s doing and why. Or Coca Cola, Nike, Virgin, Jet Blue. What trends are they following? How are they marketing? What are their customers thinking? Are these your customers too? If so, are you attracting them in the same way? Could you?
When you copy someone else’s success, you are merely a copy. When you synthesize original thoughts and perspectives because you’re always open and looking, you’ll always be steps ahead.
