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Something of Value
Every business has something it offers to the public. Whether it is a product or a service, expensive or cheap, a necessity or luxury really doesn’t matter.
All that matters is the concept of exchange, which means the product or service must be something someone wants and is willing to pay for.
It must be something of value.
Let’s Consider Soap
Think about the soap aisle in your local grocery store.
It’s filled with 30 or 40 soaps that do pretty much the same thing.
Some sell more than others, but over time they all sell because they each meet specific needs for specific customers.
What About You?
What is your product?
What is it that you offer to the world?
What kind of soap is it? How will it compete against the other soaps? Why will people choose it off the shelf? How will it be seen on the shelf so it CAN be chosen?
I’m sorry to compare your art to soap, but I have a reason.
People Want to Get Clean
People don’t buy soap because it’s a cool product, they buy soap to get clean.
Likewise, people aren’t buying you or your music because it’s cool either.
They are buying an experience. Their experience.
So Again
What’s the experience you’re offering the world?
What kind of experience is it? How does this experience compete against other experiences? Why will people choose your experience off the shelf? How will your experience be seen on the shelf so it CAN be chosen?
Share your thoughts in the comments.
