Ian at Fistfulayen has an idea-full post written to the head of EMI, Guy Hands. In it, he describes a powerful version of a “record label.” A useful and relevant version that would actually DO something for artists in the music industry.
The highlights:
“If, as this hypothetical artist on an indie label, I get traction, will
I then move up into the major system? In the old days I *had* to if I
wanted to reach a wider audience, but not anymore. If I’m the White
Stripes of tomorrow do I do a 360 deal with the label or do one with
myself? I can afford to record my own music, I can distribute in 100
different ways by myself (and keep more of the profits), so if I’m
going to partner with you for my releases you’d better have better
access to a larger audience than I could generate on my own. If my song
fits in the limited (and shrinking) channels of radio and music
television I might have a shot. But if not, what do you offer?
If you had a set of meaningful, affinity-based labels you would have
the real asset of a trust-based relationship with a captive audience to
offer. Every artist wants to be on the same label as their musical
heroes. And consumers need filters.”
There are needs that “big” labels can fill and Ian has presented a viable way for EMI and others to do so. Of course it’s a re-engineering, so? Guess what we’re doing at my company? Guess what’s happening at most companies? Be sure to read the whole post, there’s plenty to learn and think about if you’re an up and coming artist.
