In “Are You a Jazz Marketer,” Nedra Weinreich brings us insight into building long term success by comparing the differences between “Rock Stars” and “Jazz Musicians.”
By comparing the flash in the pan rising and falling of rock stars, with the often slow-burning careers of jazzers, she presents a case for approaching marketing as the latter. Here are two highlights where she says “jazz marketers”:
- …let their music come from the grassroots. Rather than originating with royalty or record companies, jazz came straight from self-taught former slaves who were playing what the people wanted to hear. Jazz marketers take their cue from what resonates with the people they are trying to reach, not from what the top brass likes.
- …can make do with whatever musicians are available. A jazz band can be as effective with two different instruments as with ten. Jazz marketers are able to use many different types of tools, choosing the right ones to suit their audience, budget and objectives.
In the music market of today, with it’s limitless possibilities and channels, these are two important strengths to cultivate. You must be you and get that message across again and again. Make sure everything you do, say, make, create, portray and exude resonates with your audience. But be flexible too. Work with what you’ve got or what’s available. Moving forward is moving forward, even if it’s not exactly as planned.
Even if you’re a ROCKER, I think you’ll agree that becoming a jazzer is where it’s at after you read the full post.
