As I mentioned here, I always hated networking. I simply hate to brag about myself and would much rather skip anything remotely resembling self-promotion.
Which explains why I’m writing a blog from the perspective of a failed musician…
Whether you’re like me or not, John Jantsch at Duct Tape Marketing – a blog I quote frequently – has exactly the right thoughts on this subject when he says “If you know in your heart that you have something, a product or service, that can really help someone get what they want, transform their life, or move to the next level, shame on you for keeping it to yourself…Holding back may actually be a sign that you don’t really believe in the value you have to offer.”
Amen.
I would have to say my problem was the second. For a multitude of reasons, I didn’t really believe my offering was special enough to matter. I always said “I want to make a living playing music” and “there are many great drummers”. In my attempt to be humble, easy going, and supportive and encouraging to others, I never stood up and said “YOU NEED ME” because I can give you what no one else can.
I should have because that is what I believed – and still do. Which brings up another point too. Not only did I not communicate my belief with my words, I didn’t communicate it with my playing either.
The best marketing you have as an artist is the work you do. Make sure it SCREAMS who you are and the exceptional value you bring.
Oh, and speaking of make sure you read the whole post, every word counts. While you’re at it, subscirbe to John’s blog. It’s always full of gems you can use.
